The art world is undergoing a transformation, and at the forefront of this change are artist management companies, which are making a resurgence. This trend is particularly intriguing given the historical context of the art industry. Once upon a time, in Renaissance Europe, artist agents, or intermediaries, played a crucial role in sourcing and valuing art on behalf of buyers. These agents, who were essentially diplomats, secretaries, and merchants, were the precursors to today's art dealers. However, with the emergence of dealers in the late 16th century, primarily in Antwerp and Amsterdam, the role of agents gradually diminished. Now, as the traditional gallery model faces significant disruptions and artists embrace a more interdisciplinary approach, artist management companies are experiencing a resurgence. This shift is not merely a nostalgic return to the past but a response to the evolving needs of the art world.
The recent emergence of several artist management agencies is a testament to this trend. Cristopher Canizares, a former partner at Hauser & Wirth, founded the Artist Legacy Bureau, marking a significant move in the industry. Other notable agencies include Sensity Studio, founded by cultural strategist Dina Mostovaya to promote female artists, Art+Mgmt, established by Julia Bassiri in Miami, and KUNST Agency, run by former model Anne Verhallen, which caters to creatives in fashion, art, and music. Additionally, Spencer Young's agency-cum-advisory, based in New York, further solidifies the growing presence of artist management companies.
Jon Horrocks, a former director at the now-closed Stephen Friedman Gallery, is launching an artist agency focused on museum partnerships. This move highlights the adaptability required in a turbulent market. Unlike traditional galleries, many artist management companies operate without a physical space, keeping overheads low. Horrocks describes his business as a small-scale, bespoke affair, with a focus on bolstering artists' institutional presence through curator engagement and securing museum exhibitions and acquisitions.
One of the key aspects of these agencies is their fee structure, which varies depending on the services provided. Horrocks employs a sliding-scale fee system, charging monthly retainers or commissions based on museum sales. This flexibility allows artists to access representation and support on their terms, whether they need a sounding board or a comprehensive package. By taking on the slower, bespoke work of long-term career development, including estate planning and engaging with academics, these agencies aim to relieve pressure on galleries and empower artists to make holistic career decisions.
The rise of artist management companies coincides with a significant trend in art sales: the increase in "disintermediated sales." Artists are selling directly to collectors from their studios, via social media platforms like Instagram, or through direct commissions. This trend, which doubled from 10% in 2021 to 20% in 2025, challenges the traditional art market. Rachel Keller and Sarah Davis, co-founders of Davis Keller gallery in Los Angeles, recognize the need for a new approach to support mid-tier artists who require both gallery representation and studio management expertise. Their target audience includes younger collectors who might not have access to traditional galleries.
The art world is indeed evolving, and artists are becoming more empowered than ever. As Keller points out, some artists are embracing interdisciplinary practices, moving beyond traditional gallery exhibitions to collaborate with hospitality companies and brands. This shift suggests a growing demand for agents, managers, or creative directors who can navigate the "in-betweens" of the art system. The emergence of these agencies reflects a broader trend in the art world, where artists and galleries are seeking different support structures to meet their evolving needs.
While the art market has traditionally relied on galleries for sales, the rise of artist management companies offers a complementary model. The success of Art Agency, Partners, which was acquired by Sotheby's in 2016, and the recent ventures of Canizares and others, demonstrate the potential for these agencies to thrive. However, the art market is facing significant challenges, including changes in collecting habits and the impact of the COVID-19 pandemic. As the market adapts, artist management companies may play a crucial role in shaping the future of the art industry, providing artists with the support and opportunities they need to succeed in a rapidly changing landscape.
